If you are searching for the perfect way to improve your search engine ranking, you must avoid using “Click here to read“. This phrase is detrimental to search engine optimization because Google follows every link to a page and compares the phrases that people use to link to it with the text on the page. Using “Click here to read” removes half of the information that Google uses to establish context. In addition, it may slow down the user’s navigation.

One common mistake that many website owners make is using ambiguous language in hyperlink text. A link that says, “Click here” may actually mean “learn more,” “read more,” or something similar. Users may be confused if the link doesn’t give them the information they want, and will feel compelled to click. This ambiguous language makes it difficult for people with disabilities to find the information they need.